5B: Marketing to my demographic
In defining the market for my business, I revisit the product. What I am selling is myself and expertise in working independently in election field operations. While I am looking for a specific audience, i.e. people already envolved in an election, I have also narrowed down the demographics of my typical audience. The big three demographics I will be focusing on are age, education, and political party affiliation. With that, I would be more specifically targeting 30-55 year olds, with at least some college education, who are affiliated with democratic politics.
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