Week 4C: Critique of Frequently Visted Websites

Bark Box

https://barkbox.com/

This website is successful because the design focuses on branding with new "calls to action" available. The two strongest principles of design incorporated in this website are repetition of the company name uniform navigation, and typography to grab and maintain consumers attention.

Southwest Airlines

https://www.southwest.com/

This website is successful for many reasons, but I particularly like the "call-to action" at the top of the page and easy, clear navigation in the next section. My favorite thing about this websitie is its ease of use.