The Final

This class has been an educational introduction to the “not just for fun” side of social media.  Having previous experience managing social media at the professional level, I was able to compare my past decisions to best practices currently implemented in social media for business.  This semester I was able to explore new social media platforms, and expand my current knowledge of the sites I was already using.

I would not say my entire perfection of social media has change, however, my understanding of certain platforms has changed.  For example, I understand more how Google+, Pinterest, and Snapchat can be used for advertising.  I had previously assumed that only LinkedIn/Facebook/Instagram were good business applications by their reputation, but also for their capacity to allow a consumer to “click through.”  In truth, more platforms such as Snapchat, are a great way to maintain a clientele depending on the ideal demographics.

I still have some questions regarding developing my professional voice for social media.  What is the best formula to attract clients?  How many hashtags should I use?  How do I avoid looking gimmicky? However, I am optimistic these questions can be answered with A/B testing and using my new understanding of analytics and paid campaigns that Google and Facebook have to offer.

I have definitely expanded my social media use during this class.  The two new platforms I am most excited about are “HARO” and Google+. While the best aspects of HARO require credit card information, it is still a great tool if I chose to pursue political consulting to build my reputation. I also enjoy using Google+ as it is a great source of forums for specific skills.  I feel Google+ does this much better for the average joe than LinkedIn.

Overall, I really enjoyed taking Social Media for Business.  I now have a more open mid to using different types of social media in the professional sphere.  I also feel more comfortable with Twitter and Facebook paid advertising and analytics.