Week 15A: Google Analytics

Google Analytics is a useful tool I am excited to explore further.  On initial encounter I am excited by the "time of day" analytic as this is a really great way to follow the best time to post my content.  I use a similar strategy with my personal Instagram/Facebook posts, however I usually go by what time I believe to be when my friends are "online/actively checking social media" as opposed to real analytics.  This is a much better way to do things!

I was also surprised by the lecture regarding how far Google goes with natural local targeting.  I always knew my search results were predicated by prior clicks, but even taking into account who I associate with online is an interesting natural factor!