6A: Reach vs Engagement

Post Reach

The post reach is determined by how many people see the post.  The post reach is merely the audience for the post.

Post Engagement

Post engagement is when the audience the post has reached becomes involved with the content.  This engagement often comes in the form of likes and comments.  

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It is important to understand the difference in views versus real life engagement when running social media outreach. It could be easy to write off social media success based on followers alone.  However, successful advertising depends on the consumer clicking through for more information, and ultimately to purchase the product.

Facebook insights is a great analytical tool.  This can help provide insight into what content is the most successful for driving engagement among a business' audience.