8C: Industry Use of Visual Media

The businesses I have found to model and compare my own after include: Murphy Nasica & Associates (my former employer), Fight for the Future (a current employer), Terra-Strategies, and Crossroads Campaigns firm. Terra-Strategies stands out to me the most as the only social media account they have is "LinkedIn". This is surprising since Terra-Strategies is generally considered the most reputable of all these companies. I was very shocked to find out their Facebook is no longer active. Fight for the Future is on the opposite end of the spectrum having a strong presence on Facebook and Twitter, however no LinkedIn. Murphy Nasica is a firm that represents bipartisan organizations with a solid website and strong presence across Facebook and Twitter- still no LinkedIn which I find fascinating. Crossroads Campaigns has by far the strongest web presence, an interesting observation given their reputation IRL.