13A: Comparing Like Businesses for Social Media Advertising

Millenial Moola, Travis Hornsby CFA

My friend Travis is a CFA with an independent consulting business for student loan advice.  He has a blog and a LinkedIn.  However, he seems to be primarily relying on his personal Facebook for his business outside of operating through his LinkedIn.  Travis' business could definitely benefit from a few well crafted "calls to action" for easy transition to his website.  

Mike Levin for Congress

While the campaign has noteworthy business pages for Twitter and Facebook, I see no paid advertising strategy to speak of.  This campaign seems to be relying on organic reach.

Bustle

I chose to analyze Bustle's paid strategy since they seem to take up a prominent amount of ad space on my social media feed. Bustle, also generally posts things of interest that still appear to be organic content appealing to my interest. 

Bustle most commonly uses mobile news feed and "boosted" ads. These are both common forms of ads that link directly to a blog or article and that appear natural amongst the other articles in my newsfeed.

Refinery 29

Refinery 29 is another source of news that uses advertising similar to Bustle and New York Times, however Refinery 29 seems to incorporate more desktop feed ads as well.  Refinery 29 is able to use these ads to promote itself as a reliable blog source.

Murphy Nasica & Associates

Murphy Nasica is a political consulting firm I have been following throughout this class, and have noticed its social media maintentance slowly dying.  Paid advertising is no exception, as the firm seems to be even waning from organic reach across all social media platforms.

Comments

Popular Posts