13B: Analyzing and Implementing Facebook Ad Options

Analyzing and Implementing Facebook Ad Options

Applying Design Principles

Twitter ads and banner ads will look very different. However, there is some overlap of design principles we can apply.  To develop an ad strategy for a single business, its best to come up with a unified concept to apply to both ads. This will help develop repetition and recognition for the business.  I would start by designing a strong graphic for the banner ad promoting a common theme such as a coupon. I would then develop a twitter ad that has a natural flow into twitter feed promoting that graphic paired with a well crafted tweet.

Applying Paid Ads to my Business

There are so many types of paid ads, especially on Facebook! An example of this is the "offer ad" as seen above. Some ads target specific audiences better than others, such as local, event, and re-targeting ads. I would be more prone to use these sorts of ads for my business since I am promoting small, local consulting services.